Files management dashboard
A marketing platform to distribute affiliates brands files across the America.
A global automotive parts company providing communication files to yours distributors in Latin America.
Ensure that files are available to everyone and that the marketing team has visibility of who viewed and downloaded each file.
A complete platform of content
and files with data outcomes for
the company. Where users can
create personalized templates to download files with yours brands.
Only designer in the project,
with directly contact with client
and responsible for experience,
interaction and interface.
Access from desktop to view the complete project.
Understanding
the challenge
This project comes from a need for an internal Marketing department team that had difficulties in guaranteeing the access of its affiliated distributors spread in some countries of South America to the communication files. The main problem was when a distributor claimed not to have received a file, which created a situation of doubt, since there was no control or source of truth to consult.
The Marketing Portal came to become the official communication channel, putting an end to any suspicions or doubts, every file would be available there with several important information from those who uploaded it, to whom the file is available, which distributor saw and downloaded it for example.
Mapping the
user journey
As part of my process from the beginning I try to understand what the main problem we want to solve. I starts conversation with stakeholders focusing on understanding the current journey with which they have problems and how our project can improve this experience with sharing files.
Defining
users profile
and permissions
Despite being a project with a closed scope, there were still no product and business definitions that would lead to development and experience. So it was necessary to define which profiles would be the profiles and their respective roles within the platform.
Administrator
– File manegement
– File information
– System history
– Access management
– Create blog content
Distribuitor
– Download files
– Ready blog posts
– Create your brand template files
Analyzing
similar products
I like to always look outside my context and look at different ways of dealing with the problem. What file management products already do, how do they, what are the points of success or difficulty. Always thinking about how I can learn from this and design the best solution for my context.
Definitions and Applications
Quick interactions delivering value experiences.
Multiple files upload,
real config and user segmentation.
Alive system, adaptive views and complete file informations.
Users permissions, with great power comes great responsibility.
Results and learnings
As an immediate result, we eliminate the mistrust between internal users and distributors, as well as bringing an analytical view to file management. I am very proud that the project that started only in Brazil was validated and released to all of South America, as can be seen here.
The main personal learning was to reconcile the freedom to create an internal solution from scratch, aligning the interests of various stakeholders with the needs of the product, taking into account the visual guidelines of a major brand and seeing how this enhanced the final delivery of the experience.
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