Restaurants retrospective 2020

The complete sales year our partner Restaurants through data and project management.

At iFood we have over 200
thousand restaurants that spent
the difficult year of 2020 with us
and we would like to do a special
project to value their effort

Generate impact with our Restaurants, reinforcing our partnership relationship during the year. In addition to promoting both brands on social networks.

Use data to present important
numbers that Restaurants have
achieved during the year.
Presenting it in a friendly
experience way to they share.

Designer and project coordinator. Responsible for ensuring quality and delivery, acting as a bridge between product, engineering, design and communication teams.

Project purpose and my role

This project came through my leader, asking me if I would like to make the first Restaurant retrospective happen, I readily accepted and plunged into the challenge.

In parallel to all my work with my traditional team, we brought together the people we needed for the retrospective project. I centralized the actions of each area and unlocked emblems when necessary, while also contributing as one of the project designers.

We defined an initial scope, scheduled weekly checkpoint meetings, and started daily communication on a Slack channel.

Access from desktop to view the complete project.

Defining the story to be told

As it was the first retrospective in Restaurants, we had a blank board. The first step was to define what story we were going to tell, what data we would need to seek, how to organize it into a narrative and what the possibilities are within our product.

Activating users
at touch points

Activating and engaging users in a project like this is vital, after defining the journey, we map the touch points and define different approaches to show value and attract Restaurants. We use:

– In-product banners
– App notification

– Email
– Whatsapp

Delivering the 2020 retrospective

Step-by-step screens and full animation.

3 months off effort in 40 seconds of history 🤩👇🏼

Mobile

Desktop

All illustrations and motion by: Carolina Teixeira | Content by: Carolina Maia

Results

Using Faster events and Databricks dashboard to analyze the retrospective performance and users behavior.

Solution built
with results analysis in mind

There is no point in making a cool project if you do not know the impact this will generate, so from the beginning I had the premise of creating a map of events throughout the journey, focusing on access, evasion and sharing. And we had some highlights:

55 thousand accesses mostly coming from the banner on the home of our Portal, it’s represent 30% of our active base

Over 70% of users saw the full retrospective, going through all screens

It is common for our Restaurants to access via desktop, this was reflected in the large amount of images downloaded. Sharing was only mobile available.

We knew that Twitter was not a common network for our users but we wanted to test it. It was also shown that Facebook was also little activated.

I was satisfied with the results of the first retrospective of Restaurants. We had some doubts, these results in addition to clarity at that moment, will also help us in more assertive definitions for the 2021 retrospective.

Learnings and reflections

People are the most important, without a collaborative and committed team the project does not happen. Acting as a mediator between so many different needs made me better understand each product definition, technology limitation and people’s time.

We had countless losses during the project, but the result came and everyone was very happy to present and value all the achievements of our Restaurants in a year as difficult as 2020.